Presenter

Beth Potter, President & CEO, Tourism Industry Association of Ontario (TIAO)

Hosts

Kate Vrancart, Director of Communications and Industry Relations at Destination Ontario and Jessica Halliday, Communications & Media Relations Manager at TIAO

Webinar Details

Join Tourism Industry Association of Ontario’s President & CEO, Beth Potter as she discusses the ‘new normal’ for the tourism industry. Learn what steps are being taken to taken protect consumers and how TIAO has been working with PTTIA, TIAC and other major organizations to rebuild Canada and the visitor economy. Beth will also be sharing insights from the WTTC’s Covid-19 Task Force.

Key Takeaways

• Rebuilding consumer confidence with the Safe Travels Stamp
• The effect of universal health and safety protocols 
• Policy as an underlying piece of the renewal of the tourism industry

Please note that this webinar is suitable for both industry and media members.

Presenter Bio

As President & CEO of the Tourism Industry Association of Ontario (TIAO), Beth Potter leads the advocacy efforts for the tourism industry – promoting the importance of tourism as an economic driver and job creator for Ontario – by fostering a collaborative relationship between business owners, tourism organizations and governments.  Collectively, TIAO represents close to 200,000 businesses and close to 400,000 employees that are dedicated to promoting and operating the Province's tourism infrastructure.  

An involved leader, Beth routinely works in partnership with other organizations to advance the policy work that TIAO undertakes on behalf of the industry.  These partnerships include the Council of the Great Lakes, and the World Travel & Tourism Council, the international organization that works to raise awareness of Travel & Tourism as one of the world's largest economic sectors. 

A recognized leader with more than 25 years of experience in the not-for-profit and tourism sectors, Beth has worked with a variety of boards, committees and volunteers across the tourism industry and from all walks of life.  She carries a firm belief that volunteers make the world go around, and has proudly served on many industry boards, including the Ontario Chamber of Commerce.  She currently holds a board seat for the Metro Toronto Convention Centre and for Tourism HR Canada.

Host Bios

Kate Vrancart joined Destination Ontario (DO) in February 2020. As Director, Industry Relations and Communications, she is responsible for partnerships, outreach and regional relations with government and private sector stakeholders, as well as domestic and international earned media programs. Kate comes to DO with 20+ years of communications experience in public relations agencies and the Government of Ontario. Kate grew up camping in Ontario's parks, has travelled extensively, and is proud to call Ontario home.

Jessica Halliday is a communications and marketing professional with over 7+ years of experience in the public relations and communications industry. With this experience, Jessica has the ability recognize and capitalize on industry trends in order to reach target demographics. She has the ability successfully contribute to the development and execution of a variety of tactical communication plans with a focus on overseeing content and social production.

Register Here

https://zoom.us/meeting/register/tJwvdeuppjssG9VNgim_jWS9lvsPXKVEwEOt

After registering, you will receive a confirmation email containing information about joining the meeting. Note if you are unable to attend the webinar live but are interested int the topic, please make sure you register so that you can view the webinar afterwards at your leisure. All webinars will be posted on TMAC’s new National PD page on the website shortly.