PRESENTER
Tania Kedikian, Head of Canada for Development Counsellors International, based in Toronto
WEBINAR DETAILS
Given how Canada has handled the COVID-19 pandemic, indicators point to the fact that Canadian consumers may become prime targets for international travel destinations before American travellers.
As Canadians increasingly become the North Americans that destinations worldwide want to attract during the COVID-19 pandemic recovery phase, insights needed to capture this unique market are important to learn.
Join this live discussion, “Five Insights into the Path to Purchase for Canadian Travellers in 2021”, to dive into how the “path to purchase” for travel has changed for Canadian travelers. PR pros and journalists looking to work with international destinations to court Canadian consumers or place international travel stories in the Canadian press in 2021 – will want to understand what's impacting the Canadian consumer as we emerge from the COVID-19 pandemic.
Based on research conducted by DCI in late 2020, this session will highlight what types of travel experiences Canadians are dreaming as they plan to book their 2021 international trip. Participants will walk away with insight into millennials, Gen Xers and Canada's super affluent travellers, and knowledge on what to expect when the borders reopen.
This webinar is suitable for both media and industry members.
Key Takeaways
• What inspires Canadians to research a trip
• How Canadians will spend their travel dollars
• How Canadian consumers will book international leisure travel
PRESENTERS BIO
Tania Kedikian is the head of Canada for Development Counsellors International, based in Toronto. Her work promoting Canadian tourism has increased visitations in destinations including Barbados, Belize, Scotland, and Tahiti over the years. Tania credits her immigrant parents, with Italian and Armenian backgrounds, for cultivating her interest in the many places of the world and their food, entertainment, and people.
REGISTER HERE
https://zoom.us/j/91348569601?pwd=djIwQ1pRTWRQQ1FXTmJjSjlkZ2xaQT09
Chat function will be available to attendees.
After registering, you will receive a confirmation email containing information about joining the meeting. Note if you are unable to attend the webinar live but are interested in the topic, please make sure you register so that you can view the webinar afterwards at your leisure. All webinars will be posted on TMAC’s new National PD page on the website shortly.