Podcasting’s popularity has skyrocketed over the past years and has become a favoured medium to connect with new audiences. Whether you’ve been interested in starting up your own podcast or are curious about how it works, you don’t want to miss it!
In this webinar, you'll learn the basics of how to start a podcast, as well as how podcasting can be valuable for your brand or business. Podcasting as a trend will also be discussed, and in particular the meteoric growth in this industry in recent years.
The webinar will look at the value of running a podcast from both the industry and media side. It will offer a basic overview of the technical know-how involved, as well as examining how to grow, market, and sustain a podcast, and finally will address the benefits of running a podcast. A Q&A session will also follow at the end.
Speakers: Christopher Mitchell, Travel Writer & Podcaster
Adam Brownfield, Senior Manager of Global Owned Media, Destination Canada
Christopher Mitchell
Christopher Mitchell is a travel writer and podcaster hailing from Toronto, Canada. He currently runs two podcasts, and has been podcasting in some form since 2015. Firstly, Rick Steves Over Brunch, in which he and a co-host review episodes of Rick Steves Europe and offer travel tips along the way. That podcast has accrued nearly 100,000 downloads since inception, has a Facebook group with 1000+ members, as well as a Patreon page with 25+ paying contributors.
He also runs a mental health podcast called I'm Anxious About, which is a humorous and informative podcast in which two friends commiserate about their respective anxieties on a new topic each week. It was recently featured on both Forbes and CBC.
Adam Brownfield
Adam Brownfield is the Senior Manager of Global Owned Media at Destination Canada. He leads creative production across a variety of platforms and channels. Having travelled to all Canadian provinces, he's now casting his eyes north and making plans.