Upstate New York

About Upstate New York

Upstate New York is the boldness of international travel with the familiarity of a good friend. It’s where you can laugh your funny bone off at a museum dedicated to comedy, walk in the footsteps of Harriet Tubman, and ride through a lock along the Erie Canal. Where you can celebrate all things apple, feel the power of electricity, and zipline over a river gorge. This is only the beginning, found just across the border, right in your backyard.

We have destination partners in Western New York, the Finger Lakes Region, Central New York, the North Country, the Hudson Valley and more. We can help plan a statewide FAM tour or help you explore a single region or partner, work together on content creation, facilitate interviews, share story ideas and more. Contact us to learn about the opportunities available in Upstate New York.

Story Angles & Ideas

Laugh Out Loud – Comedy has a home in NY with the National Comedy Center & Lucille Ball.
Girlfriend Getaways – Enjoy wellness treatments, shopping, wine, cocktails, mocktails, and more.
Majestic Mountains- From the Adirondacks to the Catskills, see the sights that take your breath away.
Fall Flavors, Farms & Festivals – Corn mazes, apple slushies, pumpkin patches, and all things fall.
Haunted/Halloween – For the spooky season of October, explore the stories of ghosts and real haunts.
History of New York State – Learn the stories of the past and their tie to the history of Canada.
Arts & Culture – Get back to live entertainment, theatre, music and art.
Holiday Shopping – Visit our malls, local shops, outdoor shopping centers or craft artisans.
Winter Wine Tasting – Visit the wineries in the winter for a quieter, more intimate tasting.
Winter Warmup – Plan the perfect winter getaway with cozy B&Bs, comfort food, and more.
Only In NY – Highlight the international excitement behind some of NY’s most iconic experiences.