TMAC Strategic Plan 2024
The 2022/2023 TMAC Board of Directors came together in January 2023 to embark on a Strategic Plan to update the vision and mission statement for TMAC and provide a roadmap for the future of the organization.
Considerable dialogue revolved around the changing landscape of travel media. The recurring message was, that even though the method in which travel stories are being delivered has shifted over the past 30 years, the essence of what travel media writers do, has not changed. Regardless of the delivery platform, travel writers inspire travel.
With this core foundation of what travel media delivers, the value of what TMAC brings to its membership is as important regardless of which format is used for the delivery of the message.
TMAC's Mission Statement
Rooted in Canada with an international reach, the Travel Media Association of Canada creates a positive space for travel media and travel industry professionals to cultivate relationships that result in relevant collaborative, comprehensive opportunities and successful outcomes to foster and inspire travel.
TMAC's Vision Statement
To be the trusted organization of choice for accredited travel media and tourism industry professionals in Canada.
Millions of people call themselves travel ‘experts’, but only a handful of travel media worldwide can truly be called trusted, accredited, sources. In Canada, most of them belong to the Travel Media Association of Canada (TMAC).
Founded in 1994, TMAC represents Canada’s most professional and productive experts in the field of travel. The Association currently has nearly 400 members, Canadian writers, photographers, videographers, bloggers and social media curators, as well as highly respected media relations representatives of the travel industry in Canada, and around the world.
When the tourism industry is seeking to engage travel media, they can trust and be assured that when they choose to work with a member of TMAC, they are working with an accredited professional in the field of Travel Media. Similarly, with confidence, our Travel Media members acknowledge their fellow tourism industry members as colleagues that understand and appreciate their value and the role storytelling plays within marketing and communications plans.
Our accredited membership is well represented across Canada and supported nationally as well as through four regional chapters: British Columbia, Alberta & NWT, Ontario and Atlantic. TMAC is currently working on furthering its regional chapter representation, specifically developing a Quebec chapter.
